Owners of a small luxury travel magazine want to expand their services to provide bookings for readers’ dream holidays. They commit 15% of the company’s annual profit over 3 years to develop and launch the service. The company creates a high-level vision statement and objectives and key results (OKRs), which they hand over to a consulting company.
Which approach and initial scope decision is suitable for this project to begin work?
Essentially, this question asks you to understand how well the scope of this project seems to be defined at this point and which approach may benefit this type of project the most. In this scenario, the company has a high-level vision for the result and no project management expertise. So, while defining an initial scope is possible, a scope statement is not because they lack the expertise. Furthermore, a flexible rather than fixed scope is suitable because the project goals are still undefined—they are still forming ideas.
The answer needs to acknowledge the role of the hired consultants as the project management experts. While OKRs are useful tools for businesses and project professionals for seeing the bigger picture—the goals of the project and measurable key results for objectives—beginning work based on these and a product roadmap created by consultants is risky.